JS is really proud to announce that Irene Kim, fashion icon and most followed fashion influencer, has been chosen as star of our FW17 campaign shooting.


In the pictures taken in some must-see places of Seoul – the Dongdaeum Design Plaza, the Incheon Airport and the Subway – Irene, HI Studio Art Director, interprets the capsule FLY TO with her edgy style, hardly inspired by streetwear. As one the must iconic capsules of the Main collection – where travel still affirm itself as main theme, clear expression of a way of live as well as unlimited source of inspiration – the FLY TO is in the running as seasonal must-have.


"Working with Joshua Sanders was really a meaningful collaboration, because my team and I had the opportunity to have full creative control over the project. The shoe that was inspired by global jetsetters really fit the modern locations all over Seoul that we shot against!" – said Irene.



These stretch-knit trainers perfectly express Joshua Sanders new directional aesthetic. They have a sock-like shape that reaches above the ankle, and are grounded on an ultra- lightweight shock-absorbing white textured-rubber sole.


The FLY TO motto, as true boarding pass for restless globetrotters, is printed at the side and dedicated to 7 different destinations: New York, Tokyo, London, Paris, Moscow, Los Angeles and Seoul.

Joshua Sanders never stops!